Tuesday, April 22, 2014

Relying on an Online Marketing Consultant

Marketing online often begins once a business creates its own website – it’s the first step in establishing a presence on the Web. To be of any use, the website has to be frequented by other users, and it is through their websites that businesses hope to make customers out of their visitors. However, this conversion is easier said than done, and even getting people to enter a website is already a challenge on its own.

Tuesday, April 8, 2014

Social Media and Effective Online Marketing

Social media platforms like Facebook and Twitter are more than just places to connect with your loved ones. Social media has become the go-to place for people to find news, information and trends. Businesses also see it as a means to raise awareness for their services.

Sunday, April 6, 2014

Go from Traditional to Internet Marketing with an Online Marketing Consultant

In addition, TV ad campaigns often cost thousands of dollars (even millions, when advertising during much-anticipated events like the Super Bowl). By contrast, an accomplished internet marketing specialist like one from Spear Networking Corporation can launch an online campaign at competitive costs using different forms of internet advertising.

In pay-per-click (PPC) advertising, business owners pay the agreed-upon rates only when a potential customer visits the website or looks through the information on the product or service being offered. To launch a successful PPC ad campaign though, marketing professionals have to utilize the right keywords first. This means these pros have to know the actual keywords used by internet users when the latter do a product or service search on Google and other search engines.


Friday, April 4, 2014

Good Social Media Management Practices Equal Successful SEO Marketing

Most business owners will likely have a knack for selling a product or service. Thus, it likely won’t be hard for these entrepreneurs to come up with a Tweet or status update with a subtle call-to-action message.

However, while these queries as Tweets or status updates are easy to do, business owners will likely be unfamiliar with how to respond to comments from potential customers. An expert social media consultant can show business owners how to respond to comments properly and maybe even start a positive discussion going.