Social media sites like Facebook and Twitter have transcended stereotypical social media functions and have become portals to information. Many users “share” articles of interest on their profiles, allowing an article to spread faster than it normally would. As such, businesses would be wise to take advantage of this change. That said, here are a few tips to help you harness the power of social media websites:
When you notice someone has added your business’ social media profile, be sure to follow them back. Doing so increases your base audience exponentially. At the same time, share positive posts about your business on your profile to let everyone know that you take the time to read what people say about you and that you appreciate the kind words.