Wednesday, March 19, 2014

Simple Online Reputation Management Tips for a Squeaky Clean Image

Advertise Positive Reviews

Positive reviews tend to neutralize the effects of negative reviews, especially when they severely outweigh the negative ones. That said, do not be afraid to let potential clients know where your positive reviews are posted. Not only do potential customers get to see those positive reviews, you also save them the time and energy of searching for these reviews themselves.

It can be difficult to monitor all the review sites on the Internet, especially if you do not have a team dedicated for online reputation management. If you find yourself in such a situation, do not hesitate to contact an experienced online marketing consultant like Spear Networking.

Monday, March 17, 2014

Tips to Help Your Business Achieve Effective Social Media Management

Social media sites like Facebook and Twitter have transcended stereotypical social media functions and have become portals to information. Many users “share” articles of interest on their profiles, allowing an article to spread faster than it normally would. As such, businesses would be wise to take advantage of this change. That said, here are a few tips to help you harness the power of social media websites:

Follow Back

When you notice someone has added your business’ social media profile, be sure to follow them back. Doing so increases your base audience exponentially. At the same time, share positive posts about your business on your profile to let everyone know that you take the time to read what people say about you and that you appreciate the kind words.

Saturday, March 15, 2014

Important Online Marketing Services You Truly Need

When the term ‘online marketing’ comes up during a conversation, many people begin to think of search engine optimization (SEO) or pay-per-click advertisements. However, reputable online marketing consultants offer other services which are just as important to your business’ success as SEO and pay-per-click advertisements. Some of these services include:

Website Audit

Website audit services are important because they give you a chance to see how all your SEO efforts are helping (or harming) your search engine results ranking. Through thorough audits, you can make sure that everything you do only improves your ranking with each passing day, as well as keep you from incurring penalties from the ever-changing search algorithms of Google, Bing, etc.

Wednesday, March 5, 2014

Social Media: Facebook and Twitter Aren’t Alone

If every Facebook user in the world was your friend, your news feed would be flooded with 700 status updates every second. Mind you, this doesn’t include updates on someone commenting on an update or liking it. On Twitter, if you follow every user in the world, you would be flooded with 600 tweets of all kinds per second.

By the way, the statistics are from data gathered in 2010. With seemingly no way for activity in social media to go anywhere but up, this year’s figures may as well be higher.