The Internet is crowded with businesses vying to win their day in the sun. However, with so much competition, opening up a space large enough to allow you to bask in online marketing glory is not that easy. For your brand or organization to stand out, you need to climb up the search engine results pages (SERPs) and strive to take flight on social networks, all while making sure that you don’t alienate your regular customers in the process.
Here are two Google-related things you or an online marketing consultant can do to help boost your online presence:
Declare Your Existence via Google Places
A listing on Google Places is one of the best things a business with a brick-and-mortar presence can do to increase its visibility. All you need is a mailing address to create a spot in the service, and add useful business information, such as contact information, service photos, relevant products, and operating hours, to help your listing get the attention it deserves.
Information in Google Places is integrated into Google Maps and is usually displayed on the first SERP for geotagged searches, so its value should never be underestimated.
Define Your Space with Google Business Photos
Google Business Photos allows your customers to “visit” your physical domain without actually going there. Using the same 360-degree photography techniques Google uses for Street View, businesses can coordinate with an independent, Google-approved photographer to help you create a 3D virtual tour of your office, restaurant, bar, etc.