These days, you have plenty of ways to share things with friends. For instance, you can upload an interesting photo to Instagram (filter or no filter, that’s up to you). If a pithy aphorism suddenly pops into your head, you can share that via Twitter (just remember the 140-character limit). For general updates like college reunions or meet-ups with old friends, there’s the ever-dependable Facebook.
Of course, companies are also using social media networks to spread word about their brand and products. Why wouldn’t these companies do so when millions of people use such services throughout the day?
Businesses can set up a Twitter account where they can answer inquiries from customers. Social media also allows them to gain marketplace intelligence—what potential customers are saying or thinking about so that business owners can adjust their product or service offerings. The main benefit though is increased website traffic since these posts in social networking sites can point customers to the company’s web page. Naturally, the more website visitors, the greater the chances of having leads.
That being said, social media marketing is just as important an advertising strategy as TVCs or print ads. As such, companies should hire a social media management company who knows the ins and outs of social media marketing to boost their product sales.