Tuesday, April 22, 2014

Relying on an Online Marketing Consultant

Marketing online often begins once a business creates its own website – it’s the first step in establishing a presence on the Web. To be of any use, the website has to be frequented by other users, and it is through their websites that businesses hope to make customers out of their visitors. However, this conversion is easier said than done, and even getting people to enter a website is already a challenge on its own.

Tuesday, April 8, 2014

Social Media and Effective Online Marketing

Social media platforms like Facebook and Twitter are more than just places to connect with your loved ones. Social media has become the go-to place for people to find news, information and trends. Businesses also see it as a means to raise awareness for their services.

Sunday, April 6, 2014

Go from Traditional to Internet Marketing with an Online Marketing Consultant

In addition, TV ad campaigns often cost thousands of dollars (even millions, when advertising during much-anticipated events like the Super Bowl). By contrast, an accomplished internet marketing specialist like one from Spear Networking Corporation can launch an online campaign at competitive costs using different forms of internet advertising.

In pay-per-click (PPC) advertising, business owners pay the agreed-upon rates only when a potential customer visits the website or looks through the information on the product or service being offered. To launch a successful PPC ad campaign though, marketing professionals have to utilize the right keywords first. This means these pros have to know the actual keywords used by internet users when the latter do a product or service search on Google and other search engines.


Friday, April 4, 2014

Good Social Media Management Practices Equal Successful SEO Marketing

Most business owners will likely have a knack for selling a product or service. Thus, it likely won’t be hard for these entrepreneurs to come up with a Tweet or status update with a subtle call-to-action message.

However, while these queries as Tweets or status updates are easy to do, business owners will likely be unfamiliar with how to respond to comments from potential customers. An expert social media consultant can show business owners how to respond to comments properly and maybe even start a positive discussion going.


Wednesday, March 19, 2014

Simple Online Reputation Management Tips for a Squeaky Clean Image

Advertise Positive Reviews

Positive reviews tend to neutralize the effects of negative reviews, especially when they severely outweigh the negative ones. That said, do not be afraid to let potential clients know where your positive reviews are posted. Not only do potential customers get to see those positive reviews, you also save them the time and energy of searching for these reviews themselves.

It can be difficult to monitor all the review sites on the Internet, especially if you do not have a team dedicated for online reputation management. If you find yourself in such a situation, do not hesitate to contact an experienced online marketing consultant like Spear Networking.


Monday, March 17, 2014

Tips to Help Your Business Achieve Effective Social Media Management

Social media sites like Facebook and Twitter have transcended stereotypical social media functions and have become portals to information. Many users “share” articles of interest on their profiles, allowing an article to spread faster than it normally would. As such, businesses would be wise to take advantage of this change. That said, here are a few tips to help you harness the power of social media websites:

Follow Back

When you notice someone has added your business’ social media profile, be sure to follow them back. Doing so increases your base audience exponentially. At the same time, share positive posts about your business on your profile to let everyone know that you take the time to read what people say about you and that you appreciate the kind words.


Saturday, March 15, 2014

Important Online Marketing Services You Truly Need

When the term ‘online marketing’ comes up during a conversation, many people begin to think of search engine optimization (SEO) or pay-per-click advertisements. However, reputable online marketing consultants offer other services which are just as important to your business’ success as SEO and pay-per-click advertisements. Some of these services include:

Website Audit

Website audit services are important because they give you a chance to see how all your SEO efforts are helping (or harming) your search engine results ranking. Through thorough audits, you can make sure that everything you do only improves your ranking with each passing day, as well as keep you from incurring penalties from the ever-changing search algorithms of Google, Bing, etc.

Wednesday, March 5, 2014

Social Media: Facebook and Twitter Aren’t Alone

If every Facebook user in the world was your friend, your news feed would be flooded with 700 status updates every second. Mind you, this doesn’t include updates on someone commenting on an update or liking it. On Twitter, if you follow every user in the world, you would be flooded with 600 tweets of all kinds per second.

By the way, the statistics are from data gathered in 2010. With seemingly no way for activity in social media to go anywhere but up, this year’s figures may as well be higher.

Tuesday, February 25, 2014

Make Your Business Stand Out Online

The Internet is crowded with businesses vying to win their day in the sun. However, with so much competition, opening up a space large enough to allow you to bask in online marketing glory is not that easy. For your brand or organization to stand out, you need to climb up the search engine results pages (SERPs) and strive to take flight on social networks, all while making sure that you don’t alienate your regular customers in the process.

Thursday, February 20, 2014

How Start-Up Companies Can Also Benefit from Social Media Management

Effective social media management is an important factor needed to ensure sound implementation of social media strategies, which not only benefit the bigger and more established companies but also the ones that are new in the business. Start-up companies that are looking to make an immediate impact in their respective industries should invest in social media for a good number of reasons.

Since it has already been established that large companies use all kinds of social media platforms like Facebook, Twitter, and Instagram to communicate with their customers, start-ups can take advantage of the same approach. They can use these methods to establish a strong connection with their target market right from the onset, introduce their services more thoroughly, and then cultivate interaction into a lucrative relationship.


Wednesday, February 19, 2014

Build Your Online Reputation with a Good Online Marketing Consultant

Many businesses understand the edge of doing effective internet marketing. The Internet is accessible to a lot of people, making it superior to the more traditional mediums of advertising in terms of getting a business’ name out in the open. However, the Internet can also become a breeding ground for negative and false information. If your company has several negative reviews online, these can effectively drive away potential clients.

Don’t let these negative reviews suck out the life from your business. Find out now if there’s a threat to your online status and have an internet marketing specialist help you build a five-star reputation, free-of-charge. Call us at 765-387-7327 or visit our website. Offer is good until March 15 only!


Monday, February 10, 2014

Why Your Company Needs Social Media Management

Companies, especially those that are still in the process of building solid foundations and making their presence felt, need to have sound marketing plans. With the vast number of marketing strategies that can be used, note that some strategies may be more effective than others in today’s marketing environments. A leading strategy is the use of social media platforms.

Thursday, January 30, 2014

Playing the Online Marketing Game

In every game, there are rules to follow and elements to play. Some virtual games even equip you with an armory of weapons or powers for you to win. Similarly, online business marketing is a game in the real world where you'll need the best soldiers and firepower to win. Discover how an online marketing consultant gamer can make your business prosper.

Technical Whiz Wonders
With a wave of their mouse pointers and taps on their keyboards, online marketing consultants can produce a web site or a blog with a professional design, complete with all the software technology to establish your internet presence.

Visibility Cloaks
A knowledgeable online marketing consultant directs or guides internet browsers into your website or blog to advertise or introduce your brand through optimization.

Google search engines, Twitter, Facebook, and other social networking sites are studied and befriended by these specialists to increase your publicity. Through these sites, businesses can forge relationships with their customers.

The Power of Speech
Since people don't like worthless pieces of information or blabber, the specialists will produce interesting content or text for your business to attract more patrons than normal.
A reliable online marketing consultant knows the nooks and crannies of the internet realm. The specialty weapons of these professionals allow them to fight and win battles for your company so you can enjoy the fruitful rewards.

Sharing Your Way to Success through Social Media

These days, you have plenty of ways to share things with friends. For instance, you can upload an interesting photo to Instagram (filter or no filter, that’s up to you). If a pithy aphorism suddenly pops into your head, you can share that via Twitter (just remember the 140-character limit). For general updates like college reunions or meet-ups with old friends, there’s the ever-dependable Facebook.

Of course, companies are also using social media networks to spread word about their brand and products. Why wouldn’t these companies do so when millions of people use such services throughout the day?

Businesses can set up a Twitter account where they can answer inquiries from customers. Social media also allows them to gain marketplace intelligence—what potential customers are saying or thinking about so that business owners can adjust their product or service offerings. The main benefit though is increased website traffic since these posts in social networking sites can point customers to the company’s web page. Naturally, the more website visitors, the greater the chances of having leads.

That being said, social media marketing is just as important an advertising strategy as TVCs or print ads. As such, companies should hire a social media management company who knows the ins and outs of social media marketing to boost their product sales.